Situation & Challenges

After series of consultations, negotiations and research, Endev has been able to a larger extent analyze Liberia’s Pico Pv/solar lamp situation and apparent challenges. These include lack of adequate awareness, limited quantities available, financial constraints faced by general consumers, dawdling start-up of NGOs empowering sales agents, etc.

Solar Lamps Marketing Strategy

• Distribute solar lamps to businessmen and businesswomen (sale agents), who will sign contract agreement
• collect cash from sale agents to buy more lamps so as to continue the circular flow
• Liaise with GIZ EnDev field staff to repair any lamp with a technical problem while in the store of a business person or sale agent
• Make bi-weekly and monthly report on sales of solar lamps.

  Way Forward

  Close collaboration with retailers; Empower more business people; work with NGOs that are interested in partnering (make sure sound specific strategy); Collaborate with farmer cooperative; (e.g. Sebehill,Wakaseh, Africa Venture Liberia) in Nimba and Lofa Counties; Donate lamps to retailers to encourage them; Connect interesting target groups (e.g., teachers) with sales persons.